Marketing
The Marketing Strategy Details
Software License Strategy
For the early launch of the platform, after 2 - 3 months of launch, we will start selling the Software/source code in the digital marketplace. The marketplace is Codecanyon, and we will charge the first 15 clients 250€. If we manage to make the first 15 sales, we will have already returned the capital.
After the first 15 sales, the software price returned to normal which is 499€.
Targeted Marketplace
- Codecanyon, known as Envato Market
- Codester, a Netherlands company
- Own Store
- GitHub
Advertisement Strategy
The main channels for advertising are Google Search & LinkedIn. Before we pay for advertisement, we need to set up our product's social media to improve our Online presence. Currently, we already have Instagram & Facebook. On these platforms, we publish small eye-catching clips to engage audiences and leave a redirection to the audience to use our Platform to watch the full content.
Building Community
For the best result of expanding our brand awareness, we need to build our own Community Forum to discuss, support, etc. We will utilize Telegram, Discord, and Web Forum to expand our brand awareness.
In General, a web forum is more flexible & reliable than a social media forum.
Advanced Advertisement
Since our platform can be used for many things. It does attract shady users, for example:
- Users who want to use our Platform for starting Porn Site
- Users who want to use our Platform for starting an illegal streaming site
- Users who want to use our Platform for starting a gore streaming site
As a platform owner, we should be aware of these possibilities. So, based on these possibilities, we can advertise our Software license to sell it on the dark web. Such as:
- Dark Forum
- Hacking Forum
- Tor Network service
The Tor Network is a Deep Web network that is not for General users. The Tor Network can not be accessed through the normal Internet.